I wrote this script after having detailed conversations with my client about who the target audience was for the video and what we wanted to accomplish. Their business model supports numerous verticals, so they needed a single video that would communicate their value proposition across all of them. We identified some key messages they wanted to emphasize, and they passed me numerous marketing materials that I read cover to cover. I managed the voice-over talent, did the audio editing and After Effects motion-graphics myself.
You can read a full case study about this project here.